i eat often.. :|
today was one of two alloted seminar sessions during market research for groups to get input from the class regarding their questionnaire before it's distributed. (my group went early last week due to the nature of our project.) there was one group that presented a questionnaire they compiled for the local entertainment newspaper ottawa xpress. under the section regarding eating habits, there was one question: "how often do you eat out?" simple, straight-forward question, no? well.. one girl in our class suggested that they reword it because the first thing that popped into her head when reading the question had to do with the interpretation of the word "eat". get yourself into dirty mind mode and you'll understand her point. it was hilarious watching her give an explanation because her face was getting redder, and redder to the point she looked like a firehouse tomato! too funny! i can imagine her sitting in a board room, all serious, discussing strategies for a fortune 500 company until someone says, "penetration is likely limited by basic usability issues".. oh she'd explode.
posted by bacon at 6:27 p.m.
2 Comments:
Mmmm... I have issue with the term "out".
Most people take out to mean in the commercial sense. But there are people who interpret it as outside of the house.
Was interesting though, the individuals who took it to mean the latter were able to be grouped together with similar psychographics.
it's difficult to find some other way to word it without it sounding lenghty though..
what i'd like to know is what percentage of people interprets "eating out" as not at home.. because if it's like 0.05% of the population, would it be necessary to keep that group in mind?
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